Here’s Why Instagram is the Most Important Social Media Platform for Your Business
(Hint: it has something to with Engagement)

We are all aware of the benefits and power of Social Media. It is especially crucial for your Business.
But do we know which Social Media is the Most Important for your Business?
Here’s the answer: INSTAGRAM

Yes, of all the Social Media Platforms, it is Instagram that all Businesses, especially Retail Brands should master.
Yes. There is Facebook. But Instagram tops Facebook in certain aspects and here are the Top reasons why:


Instagram has more than 800 million users globally and around 500 million users are active on a daily basis. That’s a HUGE number! These numbers alone prove that Instagram is ideal for all Business to boost their brand.

2. Instagram has the Highest Engagement

The most amazing part about Instagram and what makes it really standout is its engagement rate. On an average, Instagram users share more than 95 million photos and videos and generate more than 4.2 billion likes a day! A 2014 Forrester study Instagram’s engagement rate at around 4.21 % which is huge compared to Facebook’s engagement rate which is merely 0.7%. A Self-starter study, however, provides more detailed analysis: More than 68% of Instagram users interact with brands on a daily basis, compared to 32% of Facebook. That’s a HUGE Difference!

Their final analysis says that brands receive 58x more engagement per follower on Instagram than Facebook.

3. Instagram users are more likely to visit your website (and Stay!)

Instagram also brings in highly-engaged visitors to your website. Yotpo, a leading Content Marketing Platform, conducted a study to find out which channels bring in the most traffic with the highest engagement. According to their study, visitors from Instagram are more likely to visit a website through the app and stay. An average user spends 192 seconds on websites, that’s more than 3 minutes and higher than many other marketing channels. Instagram users stay 40% longer than Twitter users and 45% longer than Facebook users.

4. Younger Audience

Instagram is highly popular among young adults, especially women. 55% of Internet users that belong to the age group of 18-29 use Instagram. And according to a study conducted by Pew Research, 31% of female Internet users and 24% male use Instagram regularly.

5. Instagram users are more likely to purchase a product

All your marketing and advertising efforts and campaigns, no matter how creative, all come down sales.

And Guess What:
Instagram Ads Delivers Sales. More than 1/3 of Instagram users have purchased a product through Instagram. In fact, they are 70% more likely to do that than non-Instagram users. These statistics are based on Instagram Ads.

Don’t Abandon other social Media: Facebook, Twitter and other social media platforms are also powerful in their own way. In fact, Facebook and Twitter account can be linked to your Instagram account and whatever you post on Instagram can be shared on the other two. Linkedin is the most important platform to build B2B leads. At The Wise Owl, we help
You to build a well formulated Social Media Strategy in place to help you build your social media presence on the Internet and make your brand reputable and trustworthy.

Don’t think of us as a Digital Media Agency, but consider us as an extension of your Marketing Team. In fact, we go for a 360-degree approach for our clients, creating well researched and implementing efficient marketing campaigns that always deliver results.


Everyone needs a little motivation now and then in life. For me, I love to hear what highly creative people say about keeping a certain practice. This compilation features quite a few familiar marketing gurus like David Ogilvy, Godin and Philip Kotler. The quotes below offer some very relevant and applicable concepts in the marketing arena.

  • 1. “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.” – Philip Kotler
  • 2. “Content Marketing is a commitment, not a campaign.” - Jon Buscall, Head of Moondog Marketing
  • 3. “The only people who care about advertising are the people who work in advertising” - George Parker
  • 4. “The aim of marketing is to make selling superfluous.” - Peter Drucker
  • 5. “The consumer isn't a moron. She is your wife.” - David Ogilvy, Confessions of an Advertising Man
  • 6. “Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin
  • 7. “The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.” - David Ogilvy, Confessions of an Advertising Man
  • 8. “If I asked my customers what they wanted they would have said a faster horse” - Henry Ford
  • 9. “Don’t find customers for your products, find products for your customers.” - Seth Godin
  • 10. “Advertising in the final analysis should be news. If it is not news it is worthless.” - Adolph Ochs
  • 11. “In marketing I’ve seen only one strategy that can’t miss – to market to your best customers first.” - John Romero
  • 12. “There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.” - Jim Lee

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